Effective Website Creation

Most important to me is function. Is the site meant to entertain, inform, persuade? From this question a person can decide further issues. An effective website needs to be organized logically with respect to its necessary content. A site meant to express or entertain needs to be designed under the realization that visitors to the site most likely have no need to be there. The site is visited due to potential interest in the subject matter. Sites like this must be more creative and entertaining than others meant simply to offer information. These sites meant to inform need less flashy graphics and colorful displays because chances are, visitors use these sites based on a need for the info.